I take on a small number of engagements at a time. Here's what I offer and how it works.
Structured ad systems for $3k+/month e-commerce brands.
Full Meta Ads management — campaign architecture, creative testing, scaling, tracking (Pixel + CAPI). UAE, Australia, and international brands. Multiple 5-figure accounts managed; same systems I run on my own client work.
Chatbots, voice agents, automation systems — built and deployed.
Custom AI implementations using the same stack behind Optivio Chatbot and Optivio Automation. Setup, integration, training data, hosting. You get a working product, not a slide deck.
Audit your ad account, your funnel, or your AI stack.
One-off paid audits and consulting calls. No ongoing commitment. You bring a problem, I bring a structured opinion. Best for founders who want a second set of eyes from someone who's actually shipping.
Every case study follows the same format: what was broken, what was built, what happened.
The brand was spending $15k+/month on Meta Ads with no campaign structure. All campaigns were broad, no creative testing framework existed, and CPA was climbing month over month. The ad account was a mess — duplicate audiences, overlapping campaigns, and zero naming conventions.
No campaign architecture. No testing isolation. Scaling was done by duplicating winning ad sets randomly. Pixel was not properly configured — missing key events and no CAPI integration.
Restructured the entire account with a proper 3-tier campaign architecture (Prospecting / Retargeting / Retention). Implemented systematic creative testing with isolated variables. Set up proper Pixel + CAPI tracking. Built a naming convention system for clear reporting.
CPA dropped 58% within 60 days. ROAS went from 1.4x to 3.8x. The brand was able to scale spend by 40% while maintaining profitability. The system now runs with predictable outcomes and clear scaling rules.
A direct-to-consumer beauty brand was struggling with high acquisition costs. Previous media buyers had no structured approach — campaigns were launched, observed for a day, then killed or scaled randomly based on gut feeling.
No creative testing system. The brand was using the same 3-4 creatives for months. No audience segmentation strategy. Retargeting was non-existent. The pixel was firing on incorrect events, leading to bad optimization signals.
Built a creative testing pipeline producing 8-12 ad variations per cycle. Implemented proper audience segmentation: cold prospecting, warm engagement, hot retargeting. Fixed pixel tracking and implemented server-side CAPI for accurate data. Created clear scaling rules based on CPA thresholds.
CPA reduced by 42% in the first 45 days. Found 3 winning creative angles through systematic testing. Retargeting campaigns alone generated 5.2x ROAS. The brand went from considering shutting down paid acquisition to making it their primary growth channel.
Raw data from Meta Ads Manager. Same 90-day window across all numbers. USD. No inflated lifetime totals.
| Campaign | Objective | Purchases | CPA | Spend | ROAS |
|---|---|---|---|---|---|
| Campaign 1 | Website Purchase | High volume | ~$14–15 | Largest share | 6.31x |
| Campaign 2 | Website Purchase | Mid volume | ~$14–15 | Mid share | 4.50x |
| Campaign 3 | Website Purchase | Mid volume | ~$14–16 | Mid share | 3.80x |
| Campaign 4 | Website Purchase | Active | ~$15–17 | Allocated | 3.20x |
| Campaign 5 | Website Purchase | Testing | ~$16–18 | Testing budget | 2.50x |
| Campaign 6 | Website Purchase | Active | ~$17–19 | Allocated | 2.14x |
| Total / Blended | — | 2,679 | $14.94 | $40,038 | 4.18x |
Individual campaign names blurred for client confidentiality. All data in USD. Same 90-day window.
Full account audit — campaign structure, tracking, creative performance, audience overlap, and spend efficiency. Know exactly what's broken.
Restructure with a 3-tier architecture, naming conventions, creative testing pipelines, and Pixel + CAPI setup. Build the system from scratch.
Scale winning elements with controlled budget increases. Clear rules for when to push, when to cut, and how to maintain profitability as spend grows.
If you're a fit for one of these engagements, let's set up a call.
Book a Strategy Call →