I take on a small number of engagements at a time. Here's what I build.
Fast, modern websites built from scratch — no page builders.
Marketing sites, landing pages, and business websites built with modern frameworks. Clean code, fast load times, and structure that's easy to extend later.
Full-stack web apps with AI baked into the product, not bolted on.
Next.js/React apps with AI features — search, generation, recommendations, chat — wired into a real backend (Supabase/PostgreSQL). Same stack behind Optivio Chatbot.
Workflows that run themselves — no manual busywork.
n8n pipelines, scheduled jobs, and custom scripts that connect your tools and move data without a human in the loop. The same class of system running Optivio Automation and the Instagram outreach pipeline.
Embeddable AI assistants that actually answer questions and convert.
Custom chatbots and voice agents — lead capture, support, booking — built on OpenAI/Claude APIs with a real backend behind them. Setup, integration, and hosting included.
The dashboard your team actually needs, built fast.
Admin panels, tracking dashboards, and internal tools built on Supabase/Postgres — the same class of system tracking leads for the Instagram outreach pipeline.
Alongside AI and software builds, I also run structured growth systems for a handful of e-commerce clients. Here's real data from that work — same format every time: what was broken, what was built, what happened.
The brand was spending $15k+/month on Meta Ads with no campaign structure. All campaigns were broad, no creative testing framework existed, and CPA was climbing month over month. The ad account was a mess — duplicate audiences, overlapping campaigns, and zero naming conventions.
No campaign architecture. No testing isolation. Scaling was done by duplicating winning ad sets randomly. Pixel was not properly configured — missing key events and no CAPI integration.
Restructured the entire account with a proper 3-tier campaign architecture (Prospecting / Retargeting / Retention). Implemented systematic creative testing with isolated variables. Set up proper Pixel + CAPI tracking. Built a naming convention system for clear reporting.
CPA dropped 58% within 60 days. ROAS went from 1.4x to 3.8x. The brand was able to scale spend by 40% while maintaining profitability. The system now runs with predictable outcomes and clear scaling rules.
A direct-to-consumer beauty brand was struggling with high acquisition costs. Previous media buyers had no structured approach — campaigns were launched, observed for a day, then killed or scaled randomly based on gut feeling.
No creative testing system. The brand was using the same 3-4 creatives for months. No audience segmentation strategy. Retargeting was non-existent. The pixel was firing on incorrect events, leading to bad optimization signals.
Built a creative testing pipeline producing 8-12 ad variations per cycle. Implemented proper audience segmentation: cold prospecting, warm engagement, hot retargeting. Fixed pixel tracking and implemented server-side CAPI for accurate data. Created clear scaling rules based on CPA thresholds.
CPA reduced by 42% in the first 45 days. Found 3 winning creative angles through systematic testing. Retargeting campaigns alone generated 5.2x ROAS. The brand went from considering shutting down paid acquisition to making it their primary growth channel.
Raw data from Meta Ads Manager on one client account (Optivio Media). Same 90-day window across all numbers. USD. No inflated lifetime totals.
| Campaign | Objective | Purchases | CPA | Spend | ROAS |
|---|---|---|---|---|---|
| Campaign 1 | Website Purchase | High volume | ~$14–15 | Largest share | 6.31x |
| Campaign 2 | Website Purchase | Mid volume | ~$14–15 | Mid share | 4.50x |
| Campaign 3 | Website Purchase | Mid volume | ~$14–16 | Mid share | 3.80x |
| Campaign 4 | Website Purchase | Active | ~$15–17 | Allocated | 3.20x |
| Campaign 5 | Website Purchase | Testing | ~$16–18 | Testing budget | 2.50x |
| Campaign 6 | Website Purchase | Active | ~$17–19 | Allocated | 2.14x |
| Total / Blended | — | 2,679 | $14.94 | $40,038 | 4.18x |
Individual campaign names blurred for client confidentiality. All data in USD. Same 90-day window.
Understand the problem — current systems, what's broken, what success looks like. For AI builds this means your data and workflow; for ad accounts it means history and tracking.
Design and build the system — website, AI app, automation pipeline, or ad account structure — using the same standards I hold my own products to.
Launch, measure, and refine with clear checkpoints. No black box — you know what's happening at every stage.
If you're a fit for one of these engagements, let's set up a call.
Book a Call →