About

About Taha.

Founder, builder, and operator from Pakistan. I run Optivio Media and ship AI products on the side — except the side keeps growing.

Taha Ilyas — Founder and AI product builder

Taha Ilyas

Founder · Builder · Operator

What I do

Ship AI products (chatbots, voice agents, mobile apps) and run a Meta Ads agency that scales e-commerce brands.

Where I'm based

Karachi, Pakistan. Working with brands and clients globally.

How I work

Solo. I write the code, run the campaigns, talk to the customers. Smaller surface area, faster iteration.

What I care about

Shipping things that work. Systems over hacks. Building over talking. Independence by design.

The Short Version

How I got here.

I started in performance marketing — Meta Ads for e-commerce brands. That work became Optivio Media, which now manages 5-figure ad accounts for brands across the UAE and Australia.

Somewhere along the way I realised the same systems thinking that scales ad accounts also builds products. So I started shipping: an AI sales assistant (Optivio Chatbot), AI voice receptionists for US service businesses (Optivio Automation), a certification prep app (CertForge), and a portfolio of rank-and-rent web properties.

Everything I build, I run myself. No team to hide behind. If a Meta Ads system is on this site, it's because I'm using it on a real client account. If a chatbot is on this site, I wrote the code.

Principles

What I care about.

Building over talking.

I'd rather ship a small thing that works than write a thread about a big thing that doesn't.

Systems over hacks.

Tactics expire. Structure compounds. Every system I build is meant to outlive the campaign that produced it.

Independence.

Solo by design. The work and the ownership stay in one place. No layers between me and the problem.

Stack

Tools I actually use.

Next.js Supabase Vercel OpenAI Claude n8n Retell AI Twilio React Native / Expo TypeScript Meta Ads Manager CAPI Shopify GA4
Find Me

Where I am online.

Next Step

Want to work together?

Meta Ads for e-com, AI builds, or one-off audits. I take on a small number of engagements at a time.

Work With Me →