01 — Independent Founder

Founder building AI products
& growth systems.

Solo operator based in Pakistan. I ship AI chatbots, voice agents, mobile apps, and lead-generation properties — while running structured Meta Ads systems for ecommerce brands.

6 Ventures Shipping
5-Figure Ad Accounts Managed
Solo Pakistan-based. Global clients.

Six bets, one operator.

Each one solves a real problem for a specific audience. Live products, not slides.

Optivio Chatbot

Live
AI sales assistant for e-commerce stores

Embeddable AI chat widget that captures leads, answers product questions, and converts visitors into customers. Plans from free to $99/mo.

Next.js 14 Supabase OpenAI GPT-4o-mini Polar.sh Vercel
SaaS Visit →

Optivio Automation

Live
AI voice receptionists for US local service businesses

24/7 AI phone agents for dental clinics, HVAC companies, and med spas. Books appointments, captures leads, never misses a call. Starting $500/mo.

Retell AI Twilio n8n Next.js 14 Brevo
Agency Visit →

CertForge

Launching
Smart certification exam prep, starting with AWS Cloud Practitioner

Mobile app with intelligent weakness detection and adaptive question routing. Real readiness scoring, full mock exams, action-driven learning.

React Native Expo SDK 54 Supabase TypeScript AdMob
Mobile Launching soon

Rank & Rent Portfolio

Growing
Local service lead-gen sites in US markets

SEO-optimized service sites ranking for high-intent local searches, monetized by renting lead flow to local businesses.

Static HTML Local SEO Google Business
Web Visit →

Optivio Media

Live
Structured Meta Ads for e-commerce brands

Campaign architecture, creative testing, controlled scaling for $3k+/month e-commerce brands across UAE and Australia. Multiple 5-figure accounts.

Meta Ads CAPI Shopify GA4
$40k+Ad spend (90d)
$14.94Avg CPA
4.18xBlended ROAS
Agency Visit →

Instagram Lead Gen System

Internal
Internal outreach automation — 25 accounts, 300 DMs/day

Custom-built pipeline: keyword → SerpAPI → Instagram URL extraction → Apify scraping → lead scoring → personalized DM generation → tracking dashboard.

SerpAPI Apify Custom dashboard n8n
Tool No public link

Operator + Builder.
The combination is the point.

Ship.

I build products in public — code, deploy, iterate. Every venture on this site is live, paid, or both. No "coming soon" graveyards.

Scale.

Performance marketing is how I learned what scales. Every system I sell, I run myself first — on my own client accounts, my own products.

Distribute.

A product nobody finds is not a product. Cold outreach, paid acquisition, SEO, AI agents — I build the distribution alongside the thing being distributed.

Recent essays.

Meta Ads for Shopify

Meta Ads Campaign Structure for Shopify Stores: The Complete Framework

Most Shopify stores run Meta Ads with zero structure. Here's the exact 3-tier architecture that turns chaotic ad accounts into scalable acquisition systems.

Feb 10, 2026 · 10 min read Read →
Reducing CPA

How to Reduce CPA on Meta Ads Without Killing Volume

Cutting CPA doesn't mean cutting spend. This is the systematic approach to reducing cost per acquisition while maintaining — or increasing — purchase volume.

Feb 5, 2026 · 8 min read Read →
Pixel & CAPI

Meta Pixel & CAPI Setup: Why Your Tracking Is Probably Broken

If your Pixel isn't properly configured with Conversions API, Meta's algorithm is optimizing on bad data. Here's how to fix it and why it matters more than your creative.

Jan 28, 2026 · 9 min read Read →

Want to work together?

I take on a small number of Meta Ads engagements and selective AI build projects. If your business is a fit, let's set up a call.

Book a Call →