Proof

Raw Credibility.

Direct screenshots from Meta Ads Manager. 90-day window. USD. No inflated lifetime totals.

Account Level

Campaign Overview & 90-Day Performance

6 active campaigns running on website purchase objective. All data pulled from the same 90-day window.

Meta Ads Manager — Campaign Level Overview showing 6 active campaigns, $40k spend, 2,679 purchases, $14.94 CPA, 4.18x blended ROAS Last 90 Days

Campaign Level Overview — 6 Active Campaigns

Full account view: 6 structured campaigns optimized for website purchases. Total spend ~$40,038 generating 2,679 purchases at $14.94 avg CPA. Individual campaign ROAS ranges from 2.14x to 6.31x — all core scaling campaigns profitable.

$40k Spend 2,679 Purchases $14.94 CPA 4.18x ROAS
90-Day Performance Summary with CPA downward trend graph and spend upward trend, $14.94 CPA, $40,038 total spend, 4.18x ROAS Last 90 Days

90-Day Performance Summary + Trend Graph

CPA trending downward while spend scales upward. This is what controlled scaling looks like — increasing budget without breaking performance. $40,038 spent across 90 days with a 4.18x blended ROAS.

CPA ↓ Trend Spend ↑ Trend 4.18x Blended
Revenue Data

Purchase Conversion Value & ROAS Per Campaign

~$167k in tracked purchase conversion value across 6 campaigns. Every dollar of spend accounted for.

Purchase Conversion Value and ROAS per Campaign — total ~$167k conversion value, ROAS range 2.14x to 6.31x Last 90 Days

Purchase Conversion Value + ROAS Per Campaign

Spend per campaign mapped against purchase conversion value and ROAS. Total tracked conversion value: ~$167,000 on ~$40,000 spend. Campaign-level ROAS ranges from 2.14x to 6.31x — all core scaling campaigns profitable.

~$167k Conv. Value ~$40k Spend 2.14x – 6.31x Range Core Campaigns Profitable
Creative System

Systematic Creative Testing — Ad Level

Multiple creative formats tested simultaneously — UGC, Carousel, Reel, Static, Founder, Lifestyle. Each isolated for performance signals.

Creative Testing at Ad Level — multiple formats (UGC, Carousel, Reel, Static, Founder, Lifestyle) with CPA, CTR, and ROAS per creative Ad Level Data

Ad-Level Creative Performance

Each creative format tested independently — cost per purchase, CTR, and purchase ROAS tracked per ad. One ad in "Learning" status shows active testing. This isn't guessing — it's systematic isolation of variables to find scalable winners across hooks, formats, and angles.

UGC Carousel Reel Static Founder Lifestyle CPA + CTR + ROAS Tracked
The Numbers

Campaign Breakdown — 90 Days

All 6 campaigns. Same 90-day window. USD. Straight from the Ads Manager.

Campaign Objective Purchases CPA Spend ROAS
Campaign 1 Website Purchase High volume ~$14–15 Largest share 6.31x
Campaign 2 Website Purchase Mid volume ~$14–15 Mid share 4.50x
Campaign 3 Website Purchase Mid volume ~$14–16 Mid share 3.80x
Campaign 4 Website Purchase Active ~$15–17 Allocated 3.20x
Campaign 5 Website Purchase Testing ~$16–18 Testing budget 2.50x
Campaign 6 Website Purchase Active ~$17–19 Allocated 2.14x
Total / Blended — 2,679 $14.94 $40,038 4.18x

Individual campaign names blurred for client confidentiality. All data in USD. Same 90-day window across all screenshots.

Summary

90-Day Account Summary

$0 Total Spend (90d)
0 Purchases
$14.94 Avg CPA
4.18x Blended ROAS
~$167k Conv. Value
6 Active Campaigns
Convinced?

The Numbers Don't Lie.

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