Every case study follows the same format: what was broken, what was built, and what happened. No fluff.
The brand was spending $15k+/month on Meta Ads with no proper campaign structure. All campaigns were broad, no creative testing framework existed, and CPA was climbing month over month. The ad account was a mess — duplicate audiences, overlapping campaigns, and zero naming conventions.
No campaign architecture. No testing isolation. Scaling was done by duplicating winning ad sets randomly. Pixel was not properly configured — missing key events and no CAPI integration. The brand was essentially flying blind with significant spend.
Restructured the entire account with a proper 3-tier campaign architecture (Prospecting / Retargeting / Retention). Implemented systematic creative testing with isolated variables. Set up proper Pixel + CAPI tracking. Built a naming convention system for clear reporting.
CPA dropped 58% within 60 days. ROAS went from 1.4x to 3.8x. The brand was able to scale spend by 40% while maintaining profitability. The system now runs with predictable outcomes and clear scaling rules.
A direct-to-consumer beauty brand was struggling with high acquisition costs. Previous media buyers had no structured approach — campaigns were launched, observed for a day, then killed or scaled randomly based on gut feeling.
No creative testing system. The brand was using the same 3-4 creatives for months. No audience segmentation strategy. Retargeting was non-existent. The pixel was firing on incorrect events, leading to bad optimization signals.
Built a creative testing pipeline producing 8-12 ad variations per cycle. Implemented proper audience segmentation: cold prospecting, warm engagement, hot retargeting. Fixed pixel tracking and implemented server-side CAPI for accurate data. Created clear scaling rules based on CPA thresholds.
CPA reduced by 42% in the first 45 days. Found 3 winning creative angles through systematic testing. Retargeting campaigns alone generated 5.2x ROAS. The brand went from considering shutting down paid acquisition to making it their primary growth channel.
More case studies will be added as new client results are documented.
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